Measuring emotions of functional fragrances - a fresh approach
Stan KnoopsIFF (International Flavor & Fragrances), Netherlands
Jeff SchmoyerIFF (International Flavor & Fragrances), United States
Lana GlazmanIFF (International Flavor & Fragrances), France
INTRODUCTION
The introduction of new products is critical for the profitability and growth of consumer goods companies. Emotional responses to products play an important role in how consumers attach value to new products and make purchase decisions (Hirschman and Holbrook 1982). This is especially true in the context of products with an overt fragrance benefit (e.g. fine fragrance, personal care products). However it is also increasingly...