Private labels - a comparision in Central and Eastern Europe

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.

Private labels - a comparison in Central and Eastern Europe

Roman BaszunKinoulty Research, Poland

One of the most visible effects of the transformation of Central and Eastern Europe economies in the last 15 years is the change that has occurred in the retail sector. The post-communistic countries are reducing the gap to Western Europe incredibly quickly. Anyone who had visited Hungary, Poland or the Czech Republic in the early 1990s would be amazed at the scope and pace of change that has taken place.

In the last few years Central and Eastern Europe countries have experienced an exceptionally fast...

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