Insight adding value to a national supermarket
Michelle ChiffersSomerfield Consumer Insight, United Kingdom
Tim KnightNunwood Consulting, United Kingdom
Napoleon Bonaparte, shortly before being decisively defeated in open battle and promptly exiled to Elba, described the English as “A nation of shopkeepers.” Whether this was entirely accurate at the time is debatable, but move the clock forward some two hundred years and there's a ring of truth to his words. As much as anywhere else in the world, the UK retail environment is sophisticated, high value and in a state of constant development. Nowhere is this truer than in...