The perfect mix - fact based assortment optimization
György SzilégyiMEMRB Retail Tracking Services, Hungary
INTRODUCTION
A retailer's ability to offer the “right” mix of products to its customers is obviously a vital success factor. The confusingly high number of products that are available in the marketplace is likely to grow even further with Hungary's EU membership. Even hypermarkets with seemingly endless shelf space are able to present only a tiny part of all the products that the market has to offer. Common sense dictates that retailers should make a careful selection of those products that should make it to...