Questionnaire length and fatigue effects - does size really matter?

Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little empirical research to determine the specific impact.

Questionnaire length and fatigue effects - does size really matter?

Sandra RathodBloomerce Access Panels Europe, Netherlands

Andrea LaBrunaUniversity of Catania, Italy

INTRODUCTION

Online data collection is currently one of the fastest growing trends in the market research industry. It not only allows researchers to collect primary data at lower costs and faster, but also provides better response rates than traditional data collection methods, however there are still many questions regarding the use of online data collection which need to be investigated in order to optimize the use of this method.

Questionnaire length and fatigue effects are generally considered...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands