Online panels require expertise and knowledge far beyond the traditional market research skill set - a case study of the Inkjet online panel
Chris Whittle Romtec Direct Marketing Services (a Division of HI Europe), United Kingdom
Alexander Braun Hewlett Packard, Germany
MARKET RESEARCH
History of Usage Panel and Objectives
The European market for inkjet printers throughout the last 15 years can be characterized as a booming market. According to market analysts, the number of installed printers in active use will exceed 100 million units in Europe in 2005. About 60% of these inkjet printers are currently installed and...