Communications Strategies During Litigation
Lisa PoulsonKirtland Enterprise Group, Inc.
Most companies would prefer to avoid litigation altogether, and yet in today's business environment, litigation is increasingly being used as a tool by shareholders and other interest groups with diverse goals.
Even companies who never file suits often find themselves seated in the defendant's chair. Handling communications – and your corporate reputation – around litigation is a significant challenge in the Internet age. Stock message boards, blogs and online news sites can overwhelm the single voice of a corporation.
While PR professionals have an opportunity to prepare for litigation their...