Lead Qualification and Management

Greg Wease

Inquiry processing is central to securing sales, but is also time-consuming for marketing departments.

Lead Qualification and Management

Greg Weaseemark Solutions, Oregon

Is this your problem?

Your marketing department has launched an all-out assault to stimulate interest for its product from key market sectors, deploying the “usual suspects”: trade shows, print ads, direct mail programs, even webcasts. The campaign has spawned hundreds of inquiries, making it a hit.

Now, of course, the inquiries must be processed, and quickly, since your company's competitors have stimulated these very same respondents. However, as fate would have it, the marketing people struggle to shoehorn the processing of these inquiries into their already chaotic schedule. Before you know...

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