Principles of Direct Response Television

Michael Medico

Direct response television can be an effective method to expose a product or service to a mass audience.

Principles of Direct Response Television

Michael MedicoRESPONSE Magazine

There are plenty of false expectations when it comes to direct response marketing on television. The general consensus among non-professionals is the “You put an ad on TV…man the phones…and put the money in the bank.”

If this were true there would be more millionaires coming out of the direct response television industry than any other. Unfortunately it's not that easy, but direct response can be the method to expose a product or service to a mass audience effectively, efficiently and profitably.

Before beginning such an effort however, a number of...

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