Web Sites for Small Businesses

No matter what your company does, realistically weighing the potential costs and benefits of a website is an important step in determining your business and marketing strategies.

Websites for Small Businesses

Small business owners may be wondering how important a Website really is to their business. The short answer is, it depends.

For some small businesses, having a presence on the Internet can be an incredibly cost-effective way to expand their pool of customers and increase revenue. For others, a Website can be just one more expense whose maintenance requirements outweigh the benefits to the company.

No matter what your company does, realistically weighing the potential costs and benefits of a Website is an important step in determining your business and marketing strategies.

On one hand, developing...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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