Writing Copy that Sells

Writing effective copy for your ads and other marketing materials plays a key role in turning potential customers into paying ones.

Writing Copy that Sells

Encouraging customers to buy your products or services is the goal of every small business owner. Writing effective copy for your ads and other marketing materials plays a key role in turning potential customers into paying ones.

Every product or service has its own strengths and weaknesses. Effective marketing copy can emphasize strengths while minimizing weaknesses. Whether you're writing an ad for the newspaper or a sales letter, you can write persuasive copy by keeping the following guidelines in mind.

WRITE YOUR COPY FROM THE CUSTOMER'S POINT OF VIEW

Given how hard you work to turn...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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