E-mail Marketing Tips for Small Business

E-mail marketing may look like a 'pot of gold' for marketers, particularly those working for small businesses.

Email Marketing Tips for Small Business

It's free. It reaches masses of potential customers as easily and it can be targeted to the smallest subset of clients.

At first, e-mail marketing looked like a pile of gold for marketers, particularly those with smaller marketing budgets. However, it can easily can become a curse for small businesses if not utilized properly.

Carelessly used, e-mail marketing can turn off and even anger the very customers you want to reach. The following tips can help you maximize the power of e-mail marketing while avoiding the pitfalls.

IDEAS TO AVOID

  • Don't send “spam.”

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