Developing a Sales and Marketing Portal

Alan Factor

Sales and marketing portals can drive productivity, reduce costs, and enhance customer relationships only when they are designed around users’ needs and behaviors.

Developing a Sales & Marketing Portal

Alan FactorAGENCY.COM

When most people think of portals, they think of Yahoo! Essentially, a portal is a Web site that serves as a gateway to other information. It's where people enter to do business with you, whether they are employees, customers or business partners.

The portal is a user's primary workspace: the first thing he turns on in the morning, the last thing he shuts off at night. And in between, it supplies him with everything he needs to facilitate his daily tasks and workflow, to communicate with others, to remain informed and...

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