The Seven Stages of Effective Survey Research
Dan MeirSPSS Inc.
Organizations today rely on survey research to learn much-needed business intelligence. Surveys can help you understand customer preferences about a particular product, gauge employee satisfaction, identify market opportunities and much more.
Survey research is much more than simply asking someone a few questions. It's a multiple-step process with a clearly defined protocol at each step. In order to get reliable results from your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, as well as report relevant results....