Implementing a CRM Strategy

Lisa Burris Arthur

This paper covers the implementation of a Customer Relationship Management strategy and how it affects a company's technology, operations and culture.

Implementing a CRM Strategy

Lisa Burris ArthurOracle Corporation

Now more than ever, the customer is king. In today's competitive business landscape, recognizing this fact is imperative for a company's success.

To help businesses cope with the ever-increasing customer demands, many companies have chosen to implement a Customer Relationship Management (CRM) strategy to manage the customer-facing processes of their business.

Customer Relationship Management is nothing new. In fact, it's been the foundation of business since the first barter ages ago. What is new are the strategies, technologies and applications that enable better management of customers, customer information and the business...

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