Digital convergence and deep media
Mark Curtis
It is time to think harder about the content new technologies deliver to us with such facility. In the future we will look back at our use of digital media in 2006 and laugh at how naïve and simplistic it looks, much as we now do with TV advertising from the 1950s. The challenge is to create communications that touch us more deeply. I'd like to suggest some rules for 'deep media' in the age of convergence.
Much of new media is ugly. A fair amount is wearisomely hard to use. A lot...