Consumer Response to digital convergence
Nigel Sheldon
Nowadays we increasingly get our entertainment from a range of different devices. The comedian Ricky Gervais's podcast has surpassed five million downloads; the file-sharing of demos among fans before a CD was released helped ensure that online music downloads would contribute to the fastest first-album UK sales of all time from UK band the Arctic Monkeys; and Virgin Radio boasted more SMS messages during the launch Christian O'Connell show than usually received in a day. Meanwhile, Big Brothersustained its appeal across different channels, as people wanted to stay in touch with...