Connecting to the consumer - remembering the fundamentals but embracing change

Discusses the changes in media, the growth of new channels, and how marketers and media planners are responding.

Connecting to the consumer - remembering the fundamentals but embracing change

Stevie BenjaminCoors Brewing Company

It seems like just yesterday a friend, and self proclaimed early-early adopter, was describing the new TV recording device he had purchased. “TiVo... rhymes with Devo” he told me. I listened as he explained each feature, pretty impressed myself. Until the last part. The last part wasn't so impressive. “And you never have to watch commercials again!” he smiled. Gulp.

Things are evolving fairly significantly in our industry. And they are evolving at a pretty good clip. Yesterday's “Mr. or Miss Consumer” is pacing...

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