Demystifying Blogs - Embracing Objective Communication

For many consumers, blogs are their key means for ascertaining information and messages they believe are more accurate and more trustworthy than above-the-line advertising.

Demystifying Blogs - Embracing Objective Communication

Will Corry The Marketingblog

James Mundell Ipsos ASI

A. INTRODUCTION – EXPLOSION IN BLOGS WORLDWIDE

Blogging has evolved with lightning speed from its recent origin - some 3 years ago - and they are now literally blasting off. At the start of December 2005, Technorati, a blog search engine reported that there were then 22.9 million blogs and forecasted it would reach 25 million by the end of the year. This meant that between in the calendar year 2005, the number of blogs more than quadrupled from approximately 5.5m to 25m and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands