Demystifying Blogs - Embracing Objective Communication
Will Corry The Marketingblog
James Mundell Ipsos ASI
A. INTRODUCTION – EXPLOSION IN BLOGS WORLDWIDE
Blogging has evolved with lightning speed from its recent origin - some 3 years ago - and they are now literally blasting off. At the start of December 2005, Technorati, a blog search engine reported that there were then 22.9 million blogs and forecasted it would reach 25 million by the end of the year. This meant that between in the calendar year 2005, the number of blogs more than quadrupled from approximately 5.5m to 25m and...