Gaining a Competitive Advantage with Online Panels
Pete ComleyVirtual Surveys
INTRODUCTION
The market for online research has been moving very fast in recent years. Although there are no definitive statistics for the UK, it is estimated that currently about 10% of all UK research is conducted online, and some even think it is higher than this already.
According to 'Inside Research'1, more than a third of all market research in the US is conducted online, and that figure is by value. In terms of the number of interviews conducted, it may well be approaching a half already....