The Web of Insights: The Art and Practice of Webnography

There are many ways in which the World Wide Web has been transformational for this generation. As a new medium of communication, as a catalyst to globalization, as a dissolver of boundaries, as a source of knowledge, as a virtual marketplace, and as a convenience in the daily business of living.

The Web of Insights: The Art and Practice of Webnography

Anjali PuriAC Neilsen ORG – MARG India

There is no arguing the radical transformation that the World Wide Web has brought about in this generation. At one level it is a new, more efficient way of communicating, of distributing and accessing information, and doing business. At a much larger level, it has been a catalyst to globalization and a dissolver of boundaries ... and a creator of virtual social spaces and communities that transcend geography.

The market research fraternity has likewise benefited from 'web efficiencies'. In recent years, we...

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