Create wear - A process innovation that combines consumer insights and technology push

Laurent Ponthou and Emeric Mourot

From a GSM jacket to “create wear”, this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.

Create Wear

A Process Innovation that Combines Consumer Insights and Technology Push

Laurent PonthouIntegrated Services, Residential and Personal RDC, Research & Development Division, France Télécom, France

Emeric MourotResearch & Development Division, France Telecom, France

INTRODUCTION

In 1997 France Telecom's R&D centre launched an original project, “Studio creatif”, entirely dedicated to imagine and produce concepts for new telecommunication services. The objectives were to imagine, simulate and test with users these concepts in all fields that could interest the France Telecom Group.

While the predominant mode of innovation has traditionally been “techno-push”, a new “market-pull” trend has emerged, under the...

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