Re-engineering The Research Process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.

Re-engineering the Research Process

The Upside Down Design

Dirk HuismanSKIM Software & Services, Netherlands

Sander van MeeuwenSKIM Software & Services, Netherlands

INNOVATION, THE ECONOMIC CONTEXT

Innovation in the market research industry can be analysed and described from various angles. In fact the industry is evolving continuously driven by the availability of new techniques or new insights. Often the renewal is not breathtaking but still is leading to new or improved products/services, or to production process improvements. This article will be confined to the economic point of view and describe innovation from an industrial economic perspective (how is the...

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