Re-engineering the Research Process
The Upside Down Design
Dirk HuismanSKIM Software & Services, Netherlands
Sander van MeeuwenSKIM Software & Services, Netherlands
INNOVATION, THE ECONOMIC CONTEXT
Innovation in the market research industry can be analysed and described from various angles. In fact the industry is evolving continuously driven by the availability of new techniques or new insights. Often the renewal is not breathtaking but still is leading to new or improved products/services, or to production process improvements. This article will be confined to the economic point of view and describe innovation from an industrial economic perspective (how is the...