Authors: Vince Meiklejohn and Keith W Crane |
Ahlstrom Corporation - How the Ahlstrom Corporation have Filtered into the Italian Coffee Marketplace
INTRODUCTION
Ahlstrom is a family-owned company, whose heritage spans more than 150 years. It is headquartered in Helsinki, Finland, employs more than 6,000 people and serves customers with sales networks and production facilities in more than 20 countries on five continents, including Scotland. This paper is designed to show that a one off opportunity, which comes around for the chance to get a foothold in an overseas marketplace where they have no business at all, has been grasped...