Agency: Ten Alps | Authors: Vince Meiklejohn and Keith W Crane |
Reid Kerr Enterprises
INTRODUCTION
Reid Kerr Enterprises was launched in 2001, and after the first year of settling down, it decided to carry out a consistent and planned marketing communications campaign to develop their commercial training business. This paper describes the processes which were worked through for the development of the campaign and its consequent excellent results.
It demonstrates that the same principles apply to the development of a highly targeted primarily 'below the line / business to business advertising' campaign for a small commercial training company (owned...