The art of smarter pricing

Correct pricing has greater impact on profitability than any other factor, yet it is one of the worst managed.

The Art of Smarter Pricing

Tony CramAsbridge Business School

Some of your prices are too low. Some customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, though they are all too ready and eager to tell you when your prices are too high.

In the meantime, your competitors harangue your customers with promises of lower prices, and besiege you with price wars. On a daily basis, the media challenge profitable businesses and train their audiences to be price-sensitive bargain hunters. All this price...

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