The marketing director's first 100 days
Jonathan TurnerOxford Strategic Marketing
For any executive, the first 100 days (F100D) of a new role are fraught with anxiety. 'How bad are things really? What are the real expectations of me? Will I find what I expected to find? Will I fit the culture? Do I actually have what it takes to do the job? Can I establish a consensus to make the changes required?'
So much is par for the course. But for marketing directors, these superficial stresses of a new job mask substantive tensions, reflecting the changing role of marketing,...