The marketing director’s first 100 days

Jonathan Turner

The first 100 days in a new job are difficult for any executive, but especially for marketing directors.

The marketing director's first 100 days

Jonathan TurnerOxford Strategic Marketing

For any executive, the first 100 days (F100D) of a new role are fraught with anxiety. 'How bad are things really? What are the real expectations of me? Will I find what I expected to find? Will I fit the culture? Do I actually have what it takes to do the job? Can I establish a consensus to make the changes required?'

So much is par for the course. But for marketing directors, these superficial stresses of a new job mask substantive tensions, reflecting the changing role of marketing,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands