Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Louis CapozziPublicis Groupe Public Relations and Corporate Communications Group

One Of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Arthur W. Page, one of the pioneers of the public relations industry, attracted the attention of business leaders in the United States almost a century ago with the following quote: “All business in a democratic society begins with public permission and exists by public approval.” Again, somewhat...

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