Is Pester Power Dead?
Diet/health/obesity: How are Food Manufacturers, Retailers and Advertisers Tackling the Challenge?
Neil SamsonKids and Youth, United Kingdom.
INTRODUCTION
In the light of increasing concerns relating to the health, diet and obesity levels amongst children, those involved in the production, marketing and retailing of children's foods, are increasingly feeling the pressure from regulatory bodies to 'clean up their act'. The media has also become quite vociferous about issues relating to children's health, and in particular the part played by food manufacturers and marketers. The heightened awareness of issues relating to children's health amongst the general public,...