Is pester power dead? Diet/health/obesity: How are food manufacturers, retailers and advertisers tackling the challenge?

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues that in the future “pester power” may only be applied to healthier products.

Is Pester Power Dead?

Diet/health/obesity: How are Food Manufacturers, Retailers and Advertisers Tackling the Challenge?

Neil SamsonKids and Youth, United Kingdom.

INTRODUCTION

In the light of increasing concerns relating to the health, diet and obesity levels amongst children, those involved in the production, marketing and retailing of children's foods, are increasingly feeling the pressure from regulatory bodies to 'clean up their act'. The media has also become quite vociferous about issues relating to children's health, and in particular the part played by food manufacturers and marketers. The heightened awareness of issues relating to children's health amongst the general public,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands