Introducing Account Planning the Practical Issues
Tim Davis Davis Wilkins Advertising Ltd
My credentials for speaking at a seminar on account planning are distinctly limited. I have never worked for one of the founder-member, full-blooded 'planning' agencies, and therefore may have some difficulty in satisfying the purists that I do really have a conception of what the function is all about and how at its best it can make a unique contribution to the process of developing effective advertising.
Nevertheless, I have recently formed a welcome connection with BMP in launching a new agency venture...