What can research learn from biology?

Laurent Florès and Mark Whiting

Laurent Florès, founder and CEO at CRMMetrix, and Mark Whiting, director of marketing intelligence at Moët Hennessy, describe how Darwin's theory of evolution can inform new product and market research development.

What Can Research Learn From Biology?

Laurent Florès and Mark Whiting

In their recent book It's Alive: The Coming Convergence of Information, Biology, and Business(1), Stan Davis and Christopher Meyer show us the way to 'evolution' in a connected economy. They highlight the need for companies and businesses to adapt and learn from their environment, to grow or die. We believe that research has much to learn and borrow from life cycles and biology, to reinvent itself and marketing. Businesses are looking for a new paradigm to move thinking and productivity to higher levels of return...

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