How to run a better brainstorming session

Janet Grimes

Janet Grimes discusses the two critical parts of any brainstorming session from the facilitator's point of view - process and content.

How to Run a Better Brainstorming Session

Janet Grimes

There can be no word in business more mis-used than 'brainstorming'. Any meeting of a few people kicking around a subject tends to be labelled brainstorming. Good brainstorming is purposeful activity where a group of variously interested, un-interested, expert and less expert participants gather to solve a problem. Without a specific problem to solve, the session and the ideas will be aimless. Without a good balance of people, the session will be one-sided.

There are two critical parts to the session, the process and the contents – and both need a...

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