How much is fame worth to the bottom line?

Justin Sampson

Being famous - having a high reputation - is important for brands as for people, and we all recognise it as correlated with wealth and success.

How Much is Fame Worth to the Bottom Line?

Justin SampsonCustomer Relationships Marketing, ITV Sales

It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models who can help us achieve what we want since the beginning of time. The superstars of evolutionary days were the best hunters, who became role models, men to be looked to for inspiration on how to avoid hunger. The intervening centuries have done nothing to diminish an innate psychological mechanism that tells us people who get a lot of attention are worth following.

The...

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