Nivea - "Blue Jeans"

The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care.
  

Nivea Bath Care – Firming Shower “Blue Jeans”

Brand Name: NIVEA Bath Care Firming Shower “Blue Jeans”Advertiser: BeiersdorfAgency: FCB WilkensPrize: SilverCategory: Toiletries & Beauty

SUMMARY

The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care. It made the product believable in the eyes of consumers, who are often doubtful of the effectiveness of 'rinse off' products. Sales more than doubled following the campaign launch and multiplied by up to seven times in some countries. The results strengthened Nivea Bath...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands