Nivea Bath Care – Firming Shower “Blue Jeans”
Brand Name: NIVEA Bath Care Firming Shower “Blue Jeans”Advertiser: BeiersdorfAgency: FCB WilkensPrize: SilverCategory: Toiletries & Beauty
SUMMARY
The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care. It made the product believable in the eyes of consumers, who are often doubtful of the effectiveness of 'rinse off' products. Sales more than doubled following the campaign launch and multiplied by up to seven times in some countries. The results strengthened Nivea Bath...