Nivea Suntouch – Airport
Brand Name: AirportAdvertiser: BeiersdorfAgency: TBWA\GermanyPrize: BronzeCategory: Toiletries & Beauty
SUMMARY
As a brand that stands primarily for natural beauty, NIVEA faced a challenge to penetrate the artificial beauty oriented self-tan market whose leader, L'Oreal, had been successfully settled in this market since 2001. NIVEA had to find a way other than “beauty” to reach the consumer. Beiersdorf and TBWA\ positioned NIVEA SUNTOUCH as the brand which offers not the deepest, but the most 'natural', tan. The integrated campaign selling the idea “A tan so...