What do people do with their camphones?

Since its introduction in various markets over the past year or two, Multi Media Message (MMS) photo-messaging has been heavily hyped – firstly, as a potential ARPU-driver for the networks, and secondly, as a potentially significant generator of sales for the handset manufacturers.

What do People do with Their Camphones?

Ian MaggsTRBI (Synovate), United Kingdom.

Britt-Inger Lustig-BremerSony Ericsson Mobile Communications AB, Sweden.

INTRODUCTION

Today, the level of sales of handsets with integrated cameras (camphones) suggests that something approaching critical mass is close if not already there, in some markets. This is indicated by the following snapshots of monthly retail sales figures relating to early to mid-2004: (See Table 1)

Sales in other key markets are below these levels, but all the signs indicate that penetration levels are rising, e.g: (See Table 2)

In view of figures such...

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