Description for the 21st century global telecom challenge. Using research for profitable planning

Bill Blyth and Tacis Gavoyannis

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.

Calibration and Description for the 21st Century Global Telecom Challenge

Using research for profitable planning

Bill BlythStrategic Development Division, TNS Plc, United Kingdom.

Tacis GavoyannisTelecomms Sector, TNS Plc, United Kingdom.

INTRODUCTION

Digital telecomm ranks alongside the motorcar, radio, television and the personal computer as one of the major technologically innovative personal products that are global in impact. It has the ability to transform peoples' lives socially, emotionally and economically. It provides an empowerment to every member of society who can raise the small market entry price, or who can beg, borrow or steal access. There are no skill...

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