Teens, tweens and rings. Understanding youth, young adults and the role of the mobile phone

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.

Teens, Tweens and Rings

Understanding Youth, Young Adults and the Role of the Mobile Phone

Ruth ReyesRadiomóvil Dipsa S.A. de C.V. TELCEL, Mexico

Laura RuvalcabaBRAIN, Mexico

HISTORIC FRAME-POPULATION IN MEXICO

At the beginning of the 20th century the population in Mexico was 13.6 million people. During the first three decades the population was barely three million people, which meant that in 1930 the total population reached 16.6 million, equivalent to the population that currently lives in the states of Mexico, Sinaloa and Tlaxcala.

The growth rates increased through time as displayed in the Table 1...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands