Agency: Miles Calcraft Briginshaw Duffy | Author: Andy Nairn |
Inland Revenue – Self Assessment – How a Change in Advertising Direction Proved that Tax doesn't have to be Taxing
INTRODUCTION
In 2002, Marketing magazine described the Inland Revenue's1 self-assessment task as 'one of advertising's poisoned chalices'.2 However, three years on:
'the most irritating ads in the country'3 have been replaced by a highly engaging campaign
record numbers of people are now filing their tax returns on time
targets for internet filing have been shattered three years running
taxpayers increasingly believe that...