Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media

Laura L. Pingol and Anthony D. Miyazaki

Consumer purchase decisions often require reliance on various information sources. Although prior research on information seeking has focused on the number of information sources used, the types of sources used and their impact on satisfaction have not been examined as thoroughly.

Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media

Laura L. PingolCommunication Technology Acquisition Partners LLP

Anthony D. MlyazaklFlorida International University

Product-focused print media represent a continually growing information source for consumers seeking to purchase a variety of products, from computers, cameras, and other electronics, to boats, automobiles, and art. This information takes the form of both editorial content and the vendor advertising that supports it. Advertisers and marketers concerned with effective media planning thus have a great interest in examining the use of such information and its potential impact on purchase decisions and satisfaction. However,...

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