Driving Top-Line Growth: How to Grow Your Brand - Lessons from the IPA Winners

This article summarises the WARC-published IPA report 'Driving Top-Line Growth', which analyses 52 winners from the last ten years of the IPA Effectiveness Awards.

Driving Top-Line Growth

How to Grow Your Brand - Lessons from the IPA Winners

Dominic Twose Millward Brown

The job of the marketer has never been tougher. Globalisation, massive media fragmentation, and market saturation are just three challenges today. While there is plenty of advice for brand owners, much of it is based on empirical evidence of success.In the 1970s, the UK's Institute of Practitioners in Advertising (IPA) launched its Advertising Effectiveness Awards, designed to rigorously demonstrate the role of advertising in brand building and profit generation. This unique body of work, covered in the thirteen volumes of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands