Embracing the Digital Newsstand
Mark A. KalineFord Motor Company
The world is changing. the consumer is undeniably boss and increasingly in control. They determine what our brands mean to them, not what we as marketers think our brands should mean. Viewers are becoming programmers, determining what they will watch and when, not what we as media experts think they will be in the mood for and when. Listeners are opting for less chatter and advertising clutter, in favor of pure music-listening experiences. Technology is enabling consumers to filter and organize their media preferences like never before.
SO WHAT ABOUT...