How to connect with the student market

Jason Bakker

Jason Bakker, director of marketing at Campus Media Group Inc - a U.S. youth media agency, gives some advice on how to connect with students in the USA.

How to Connect with the Student Market

Jason Bakker

I see it every day: the back-and-forth volley of information in the news that guides our perception of how advertising is faring with today's youth. My inbox gets filled each morning with headlines telling me that newspapers aren't relevant to this group, that print doesn't work, and that kids can ingest only messages piped through gadgetry. I begin to feel that if advertising isn't blogged or podcasted from somewhere in outer space, it couldn't possibly get through to the elusive college student.

When I have managed to clear my inbox for...

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