Agency: Fallon | Author: Olly Taylor |
Ben & Jerry's – Disciplining a Brand Without Stifling Its Spirit
A BRIEF BACKGROUND
Ben and Jerry were friends and self-confessed hippies. They dropped out of college in the early 1970s and embarked on a correspondence ice cream course. The two friends set about making ice cream out of a small garage in Vermont, with the guiding principle of making ice cream that they wanted to eat; indulgent, fun. and packed full of goodies. Their approach was simple, no flavour or ingredient combination was off limits and work should be as fun as...