Agency: Publicis | Author: Aileen Ross |
Skips – Through a Child's Looking Glass
A TRAGIC FAIRY TALE
Once upon a time, in a land far, far away (just down the M40, A312 turn-off to be precise), lived a brand that time forgot. A land where snacks didn't crunch, they fizzed then melted, and where flavours came in any variety – as long as it was Prawn Cocktail.
In this land, one might say the all-powerful seven-year-old viewed Skips in the same light as they would a once loved, but now discarded, toy. Just as Woody in Toy Story was...