Agency: DDB London | Author: Mike Follett |
Oxfam Shops – Helping Oxfam Sell Unique Items Rather than Retro Shirts
OXFAM: A RETRO PARADISE
In the course of the 1990s, Oxfam shops earned a reputation amongst fashion conscious shoppers as the home of retro fashion. A long list of retro-clad celebrities from Jarvis Cocker to Kate Moss shopped there, and its advertising had built on and developed this fame. This culminated in the award-winning 'Now In. campaign, which featured clips of a youthful Twiggy wearing clothes that were now, years later, available for the public to buy. Oxfam's position as...