Department of Health/COI, Adult Sexual Health - The Sex Lottery

Campaign to increase condom use, as part of the government's Sexual Health Strategy. Requirement was for a long-term, fully integrated communications programme, targeting 18-30 heterosexuals mainly in England, especially those from deprived backgrounds, to inform of the dangers of STIs (sexually transmitted infections) and to provide a support network.
Agency: DLKW and Naked CommunicationsAuthor: Charlie Snow

Department of Health/COI – Adult Sexual Health – The Sex Lottery

INTRODUCTION

There's been a lot of discussion over recent years on how account planning and media planning can best work together. We think this paper shows how it should be done.

BACKGROUND – A BIG AND GROWING PROBLEM

The sexual health report published by the Public Health Laboratory Service in 2001 made uncomfortable reading. Here are just a few of the facts:

  • Rates of Sexually Transmitted Infections (STIs) have risen dramatically over the last ten years: most notably chlamydia,...

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