Honda - Isn’t It Nice When Things Just Work?

Describes the inspiration and planning for the Honda campaign 'The Power of Dreams'. Honda cars were bought because of quality engineering but lacked a clear brand image.
Agency: Wieden and KennedyAuthor: Russell Davies

Honda – Isn't It Nice When Things Just Work?

ISN'T IT NICE WHEN THINGS JUST WORK?

This is a paper about doing planning differently.

It's about rejecting the reductionism of a traditional creative brief and using new tools to embrace complexity and nuance.

It's about a planning model that allows strategic and creative decisions to be made at the same time, in the same place; the integration of what we say and how we say it in a single, continuous, fluid process – not a separated, linear, iterative one.

It's about...

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