How Marketers can Exploit New Mobile Services
Dan Steinbock
'We're moving away from the business of ears to the business of eyes.'
During CeBIT 1998 (a trade show for solutions, products and services from IT and telecommunications) these words from Anssi Vanjoki, Nokia's legendary marketing chief, electrified the trade conference crowd. Now that data communications are replacing voice communications, new mobile services are becoming possible.
How can marketers and advertisers take advantage of the new mobile services?
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